The stock has drawn down significantly (cited as falling from ~$80 to ~$17), trading at ~9x EV/EBITDA and an 11% Free Cash Flow yield, with an 80% ROIC due to its asset-light, outsourced manufacturing model. The market has likely over-penalized the stock due to GLP-1 weight-loss drug fears or momentum selling. However, the "Premier Protein" brand has strong distribution and sticky demand (protein is essential regardless of weight loss methods), creating a dislocation between price and business quality. LONG (Deep Value). Competition from private labels (e.g., Costco/Kirkland); single-category reliance; potential impact of GLP-1s on consumption habits.