"Robin Hood bought trade PMR... they make their average revenue on a client assets 1.6 1.7%. We make 10 basis points in our advisor business. It's a thin margin business and that's at our scale 5.5 trillion... it's hard for competitors to enter and be successful." Robinhood is attempting to pivot from a high-margin, transactional "casino" model (options, crypto, sports betting) into the stable wealth management space. However, the RIA custody business is a commoditized, scale-driven game. Robinhood will struggle to generate meaningful profitability in a 10-basis-point margin environment against entrenched incumbents with trillions in assets. AVOID. The transition from a transactional retail broker to a serious wealth management custodian will drag on margins and face severe structural friction. Robinhood could successfully leverage its highly engaged retail user base to cross-sell advisory products, defying traditional margin constraints.