The speakers highlight a "12-week battle" for the runoff that is "going to cost a ton of money." They note that "$122 million already spent" and the GOP Senate arm is "about to drop a ton of ads." Political runoffs are massive, non-cyclical revenue events for local broadcasters. Unlike national digital ads, political smear campaigns rely heavily on local TV. Nexstar (NXST) and Tegna (TGNA) have significant station footprints in Texas. A prolonged, nasty runoff is effectively a direct cash transfer from political PACs to these media companies' bottom lines. Long Local Broadcasters. The "knife fight" between Cornyn and Paxton guarantees high-margin ad revenue for Q2 2026. If Trump endorses immediately and effectively ends the contest early, ad spending could dry up faster than anticipated.