"YouTube is my home, like, number one. Like, that's my spot... that's what built everything, that's where my fans are." Despite competition from streaming platforms (Amazon, Netflix) trying to poach talent, top creators view YouTube as irreplaceable for community building and top-of-funnel growth. This retention of "anchor" talent ensures YouTube maintains its moat in the digital ad market and creator economy. LONG Google as the indispensable infrastructure of the creator economy. Changes in monetization algorithms or successful exclusive poaching by competitors.