Airlines are raising bag fees and considering fuel surcharges to offset high fuel costs, and the best way to save fuel is "not use it," implying potential flight route cuts. A demand hit is feared if high prices continue. The sector's profitability is directly and severely pressured by elevated jet fuel prices stemming from Middle East tensions and Strait of Hormuz disruptions. Competitive pressures prevent full cost pass-through, leading to margin compression and potential capacity cuts. AVOID due to direct exposure to volatile energy inputs, limited pricing power in a competitive market, and the risk of demand destruction, creating a challenging near-term operating environment. A swift and permanent resolution to the conflict and reopening of the Strait of Hormuz could ease fuel price pressure. Strong pent-up travel demand could prove more resilient than expected.