Berman predicts the expansion to an 18-game regular season is coming to fulfill the revenue mandate, noting it allows the Super Bowl to land on Presidents' Day weekend. He also highlights the expansion into international markets like Brazil, Melbourne, and Paris. An additional week of NFL regular season games represents a massive injection of premium advertising inventory for all rights holders (Amazon, Comcast/NBC, Fox, Paramount/CBS). This "inventory expansion" thesis lifts the revenue ceiling for the entire NFL media ecosystem. LONG (Beneficiaries of increased NFL supply). Player health concerns delaying the schedule expansion; saturation of the sports media market.
PARA
AMZN
CMCSA
FOXA
CNBC
Feb 26, 15:00