It is the biggest moneymaker in theatres right now. Already +12% during afterhours. Imagine if Netflix goes out and buys it with all the mullah they saved by stepping away from Warner Bros. acquisition.
Calls on NFLX.
Article below:
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IMAX Is Exploring a Sale
High-end movie screen company’s search for a buyer comes as premium theatrical experiences are growing faster than overall box office
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IMAX is exploring a sale and has approached entertainment companies as potential buyers, according to people familiar with the situation.
The sale process is in early stages and may not result in a deal, the people said.
IMAX’s search for a buyer comes as premium theatrical experiences are growing faster than the overall box office. Movies have grossed about $2.9 billion domestically this year, the highest total for the comparable period since before the pandemic, according to Box Office Mojo.
Premium screens including IMAX accounted for 16% of ticket sales in the U.S. and Canada through early April, compared with 13% during the same period in 2021, according to data firm EntTelligence.
IMAX, the best known of the premium cinema brands, accounted for 5.2% of domestic box office sales last year, compared with 3.2% in 2019, according to the company. It has taken big shares of hits like “Avatar: Fire and Ash” and “Project Hail Mary” that were tailored for its screens and marketed as spectacles worth seeing in the best theaters.
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