=== SUMMARY ===
- The post argues that recent UI changes on Reddit are causing accidental ad clicks, leading to a temporary spike in ad revenue.
- The author suspects advertisers will eventually realize the leads are low-quality, forcing Reddit to fix the issue.
- This is casual speculation based on personal anecdote, not data-driven analysis; it’s noise rather than well-researched DD.
=== SENTIMENT ===
MIXED
=== TRADE IDEAS ===
No actionable trade ideas in this post.
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I think RDDT is printing cash from ads this quarter. I’ve never once seen an ad that I’ve wanted to click on. But in the last month something has definitely changed with their newsfeed UI that has me accidentally clicking on an ad at least once a day when I’m just trying to scroll. Has anyone else noticed this?
I think this UI change is going go result in a one time surge in ad revenue this quarter before advertisers realize they’re getting shitty, ineffective leads and RDDT realizes they need to fix it.