How OpenSea Plans to Bring 100M People OnChain

OpenSea CMO Adam Hollander discusses the platform's evolution from an NFT marketplace to a multi-chain hub for crypto, memecoins, and digital assets. He argues the 2021 NFT boom was driven by speculation, not genuine ownership, and that a resurgence based on real digital value is coming. He details OpenSea's mobile app as a solution to onboarding complexity, aiming to bring 100 million new users onchain. The conversation is product-focused, not investment advice. - OpenSea is repositioning as a broader onchain marketplace beyond NFTs. - The 2021 NFT boom was largely speculative, not based on actual ownership value. - Digital ownership remains a key narrative, especially with AI and creator economy growth. - OpenSea's mobile app aims to simplify onboarding by abstracting wallets, bridging, and multi-chain complexity. - The company conducted 100+ interviews with artists and founders to support community. - OpenSea is using AI to create marketing content quickly. - The goal is to bring the next 100 million people onchain by reducing friction.