Shein Set for Long-Awaited Hong Kong IPO Debut

Bloomberg's Minmin Low reports on Shein's long-awaited Hong Kong IPO, explaining how its valuation has fallen from a $100 billion peak to a targeted debut near $25 billion. Regulatory crackdowns on de minimis trade and European customs duties have forced Shein to remake its supply chain, raising costs and crushing margins. The report highlights Shein's strategic pivot toward higher-margin premium fashion through the Everlane acquisition, while noting the Hong Kong listing will test whether investors accept that pivot. - Shein is preparing for a Hong Kong IPO after failed New York and London listing attempts. - Its valuation has dropped from $100 billion at peak to a targeted quarter of that. - US and European tax and customs changes ended the de minimis advantage, forcing supply-chain restructuring. - Shein's margins collapsed and net income fell nearly 40% in 2025 with Q1 losses. - Analysts expect the worst decline in 2026, with possible narrowing and positive territory in 2027. - Shein acquired Everlane as part of a shift from fast fashion to higher-margin premium retail. - The Hong Kong debut will test investor confidence in Shein's strategic pivot.