Ответ менеджментаTom WilsonChairman, President and Chief Executive Officer
… of us, they just look at price, they look at combined ratio, and they say, oh, well, you're going to change your price, and so your combined ratio is going to go way up. That certainly would be reflective of some people's view given our low PE today. We believe we can continue to operate and get rents better than the industry gets, which is why I just showed that slide of how we're better than the industry. We do that because we've got this multifaceted approach to it. And you'll really remember that is what transformative growth is, which Mario talked about. It starts with increasing customer value, which is more affordable prices and new products. And that started, you'll remember, with reducing costs. We've made a lot of progress for reducing costs over the last six years, but we have more to do there. The second quarter ratio, what I've just talked about, about half was advertising, a lot of the rest was a one-time legal accrual, which they tend to be bumpy. It's not systemic. I don't intend to get into why we did the accrual, but it's not systemic. So I'm not concerned about where we are in the second quarter, but we're also not done. And maybe Jess can talk later if somebody has a question about expenses. Jess can talk about what we're doing there. You know, claim effectiveness is also important. Mike Fiato's team has done an excellent job of keeping our claims properly paid. So that's not too little, not too much. So you can see from the reserve changes, our costs have come in a lot lower than we thought they would be. New products we've done well, which is another part of increasing customer value. Broadened access to all distribution channels, Mario talked about that. Increasing sophistication in marketing. We have success there as well, but we're putting a new enterprise customer acquisition system into place, which we think will take us again further towards driving growth without having to just reduce price and take less margin. The new tech ecosystem we talked about. So there's a multifaceted approach to it. At this point, we're earning high returns, and so it pays to drive shareholder value by reducing some of that margin and giving up some growth. But we don't have a plan to say, oh, we're at X, and the right optimal point is to get to 94. We just do it every day. How are we going to grow as fast as we can and make as much money as we can?