Single-stock leveraged product improvement push... secondary surgery looms | Myung Min-jun, Park Ga-young, Lee Da-sol

단일종목 레버리지 상품 보완 추진...2차 수술대 오른다ㅣ명민준, 박가영, 이다솔 [주린이 구조대]
Watch on YouTube ↗  |  July 22, 2026 at 13:30  |  48:14  |  3PRO TV (삼프로TV)
Speakers
Lee Da-sol — Branch Manager, Meritz Securities Gangnam Premier Center

Summary

Lee Da-sol, branch manager at Meritz Securities Gangnam Premier Center, discusses how single-stock leveraged ETFs have injected severe volatility and distorted supply/demand in the Korean market, dragging down fundamentally sound companies. He points to two deeply undervalued sectors that should recover as the AI investment cycle continues and consumer spending improves: semiconductor materials/parts/equipment and export-oriented consumer goods. He also urges investors to concentrate on high-conviction names and maintain emotional discipline during the turbulent period.

  • Single-stock leveraged ETFs have caused unusual intraday volatility and forced indiscriminate selling of good companies.
  • The AI capex cycle now favours semiconductor materials/parts/equipment, which have fallen sharply despite rising earnings estimates.
  • Export‑heavy consumer stocks with strong Korean cultural appeal are trading at multi‑year low multiples, poised for normalisation.
  • The speaker recommends focusing on companies where export share is above 30% (ideally 50%) for consumer plays.
  • Portfolio advice: compress number of holdings into highest‑conviction names rather than exiting equities entirely.
  • The government is considering measures such as raising margin requirements to curb leveraged ETF excesses.
Ideas
Lee Da-sol Branch Manager, Meritz Securities Gangnam Premier Center 30:08
AI cycle drives undervalued semiconductor equipment rebound
The AI investment cycle is entering a phase where semiconductor materials, parts, and equipment (소부장) companies will see order and earnings growth as capex expands. Many of these stocks have been severely sold off due to forced liquidation from single-stock leveraged ETF disruptions, with some halving from May levels, even as their forward earnings estimates keep rising. This disconnection creates a strong undervaluation, and once the distortion normalises, they should re-rate and deliver substantial returns.
Lee Da-sol Branch Manager, Meritz Securities Gangnam Premier Center 31:57
Export-driven Korean consumer stocks are undervalued
As corporate earnings improve, household income should rise next year, supporting domestic consumption. Korean consumer stocks with high export exposure (above 30%, ideally 50%) have historically seen both earnings growth and multiple expansion when export share crosses key thresholds. Many of these export‑driven consumer names are now trading at depressed valuations (P/E 5‑10x vs historical 20‑30x) due to market‑wide indiscriminate selling, offering a compelling normalisation opportunity.
Up Next

This 3PRO TV (삼프로TV) video, published July 22, 2026, features Lee Da-sol discussing Korean semiconductor materials/parts/equipment sector, Korean export-heavy consumer goods stocks. 2 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Lee Da-sol  · Tickers: Korean semiconductor materials/parts/equipment sector, Korean export-heavy consumer goods stocks