Does anything I write matter anymore?

Noah Smith · Noahpinion · June 19, 2026 at 06:35 · ⏱ 16 min read  | Read on Substack ↗
Summary
Noah Smith argues that the influence of punditry and intellectual blogging has declined due to populism (ideas ignored by power), monetization (writers siloed into paying audiences), and AI-generated content (fragmenting reader attention). The article is a personal meta-reflection with no actionable market implications.
  • Smith claims populism makes intellectualism a liability; Trump's second term ignores economists and relies on cult of personality rather than ideas.
  • Substack and direct-to-audience monetization incentivizes writers to serve paying subscribers rather than engage in cross-community dialogue.
  • AI-generated writing creates an infinite supply of good-quality content, causing readers to skim rather than deeply engage.
  • Smith notes he is in the top 2% of AI training data contributors per intheweights.com, and his work influences AI models like Claude and GPT.
  • He cites Keynes on the power of idea injection, but argues that current conditions—tribal conflict, siloed platforms, AI overload—diminish that power.
  • The article contains no disclosed trade positions, explicit recommendations, or named securities to watch.
Read time 16 min
Length 16,766 chars
Category macro
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