SM SMG Scotts Miracle-Gro Company Loading... : Bullish and Bearish Analyst Opinions

The author advises fading SMG in a reply context, but the parent tweet is non-financial, making the direction unclear and defaulting to watch.

SMG implementing vertical pricing for home strawberry growing, reminiscent of COVID surge; no explicit directional stance.

Scotts Miracle-Gro (SMG) is a high-quality, family-controlled consumer staples company. It trades at ~9.5x EBITDA, a discount to its historical multiple (12-13x). The 69-year-old founder/controller is heavily involved, and the company suffered from a costly foray into cannabis. The discounted valuation, aging controlling shareholder, and recent business struggles create a scenario where the controlling family may be motivated to sell the company to realize value. WATCH for a potential corporate action (sale) catalyst that could realize the valuation gap. The current price offers an attractive entry point if the catalyst materializes. The family decides against a sale, opting to maintain control indefinitely. The core business faces new headwinds that further compress earnings.