Management answerIlya YufaPresident of Lilly USA and Global Customer Capabilities
… Obviously, we just started active Salesforce promotion just over a week ago, having broad availability in the supply channel just two weeks ago. Really, we're encouraged by the initial leading indicators. And the way that we think about it, there are probably three key factors and catalysts of growth, and those three are, one, growing the familiarity among health care providers, on the clinical profile of Fundale, building out the access, and growing the awareness of Fundale with consumers. And we're making progress on all three fronts. And so on HTPs, if you dig up the early indicators, we now have over 8,000 prescribers of Fundale, a third of which who have not previously written an oral GLP-1. And so this is expansive. And the current sentiment so far, what we're hearing, is really positive on the overall efficacy and kind of the no-hassle factor on a daily oral GLP-1. So that's an important aspect. We'll continue on the execution of these HCPs around sampling, continued promotion to our sales force, as well as educational seminars, and we're fully in the field with our promotional efforts with HCPs. So good progress there. On access, we've confirmed commercial access at two of the large PBMs by middle of May, so just in a couple weeks, and To the earlier question on Medicare, Medicare access will start at the beginning of July, and so those are continued catalysts of growth upcoming in the next couple of months, and so we see that as an important unlock and expansion as well. And then on the third piece, on the consumer front, We now have just over 20,000 patients treated to date, and one important element there is that 80% of those foundational prescriptions are new to class. So this is expansive in bringing new people into being treated for overweight or obesity. We've done a number of aspects already around the direct-to-consumer on digital, on digital, social media, and others, but obviously we will continue those efforts on a full-scale direct-to-consumer and TB launch in Q3. Important there is just to ensure that prescribers have familiarity around the profile of Foundeo before we do that. So bottom line, I think we're pleased with the progress. Early indicators are positive and moving in the right direction, and the trajectory will build over time. This is a new brand, new that we're bringing to the market. So we're pleased and ready to go.