The market isn't over just because semiconductors are down

[Highlight] The market isn't over just because semiconductors are down | Executive Director Park Se-ik & Chesley Investment Advisory [Morning Brief / 26.07.28.Tue]
Watch on YouTube ↗  |  July 28, 2026 at 02:10  |  30:25  |  Chesley Investment Advisory (체슬리투자자문)
Speakers
Park Se-ik — CEO, ex-Chief Strategist

Summary

Park Se-ik and Choi Ho discuss market rotation from semiconductors to Korean consumer/cosmetics and US software as AI capex worries persist but the cycle remains intact. They highlight specific longs in cosmetics (Amorepacific, LG H&H, Cosmax, PharmaResearch), Palantir, NVIDIA, Oracle, and the broader US and Korean indices after July's sell-off.

  • Korean cosmetics exports have been strong for months, yet stocks underperformed until semiconductor momentum slowed, triggering a sharp rotation.
  • Palantir is singled out as the best software play due to a Rule of 40 score of 70, poised to rise as semis stall.
  • NVIDIA is described as the unkillable 'Daema' of the AI infrastructure cycle; the current sell-off is froth removal, creating a buying opportunity.
  • Oracle’s CDS premium spike and subsequent share correction are viewed as froth-clearing, making the stock attractive.
  • The US market is expected to avoid a crash through sector rotation, while the KOSPI is set for a tactical August rebound after forced selling abates.
  • Credit in the Korean market has been sharply reduced, which historically precedes a recovery rally.
Ideas
Park Se-ik CEO, ex-Chief Strategist 0:00
Cosmetics stocks attract flows as semiconductors slow
Korean cosmetics and consumer stocks have been depressed while semiconductor exports dominated, but cosmetics export data has been strong for months. As semiconductor momentum cools, money is rotating into these beaten-down names, which are seeing earnings improvement and inflows. Names like Amorepacific, LG Household & Health Care, Cosmax, and PharmaResearch have already rallied 30%.
Park Se-ik CEO, ex-Chief Strategist 3:05
Palantir rallies as semiconductors rotate out
When semiconductor stocks slow down, software companies with strong fundamentals will rally. Palantir is the best fundamental play in software, with a Rule of 40 score of 70, indicating robust revenue growth and profitability.
Park Se-ik CEO, ex-Chief Strategist 24:33
Oracle sell-off removes froth, buy now
Oracle's CDS premium spike triggered a sell-off, but the stock has now purged its bubble. Unlike dot-com era companies, Oracle is a real revenue generator, and the correction has created an attractive entry point.
Park Se-ik CEO, ex-Chief Strategist 25:52
NVIDIA is unkillable AI kingpin, buy dip
Jensen Huang's vision of the AI infrastructure cycle is correct, demand is massive, and NVIDIA is the ultimate core ('Daema') that cannot be killed by policy or credit concerns. The recent sell-off is just froth removal, and good prices provide a buying opportunity for the long-term trend.
Park Se-ik CEO, ex-Chief Strategist 27:45
US broad market stays strong, no crash
Despite semiconductor weakness, the US market will not crash because rotation into software, consumer, and other sectors keeps broad indices buoyant. The AI growth story is intact, and money flows elsewhere rather than exiting.
Park Se-ik CEO, ex-Chief Strategist 28:43
KOSPI rebounds in August after sell-off
Korean market has endured a sharp July correction, but margin debt (credit) has been cut dramatically (KOSDAQ credit from over 11 trillion to under 7 trillion). If the US market holds, forced selling exhausts and August will see a strong rebound (yangbong).
Up Next

This Chesley Investment Advisory (체슬리투자자문) video, published July 28, 2026, features Park Se-ik discussing 090430.KS, LG Household & Health Care, Cosmax, 214450.KQ, PLTR, ORCL, NVDA, SPY, EWY. 6 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Park Se-ik  · Tickers: 090430.KS, LG Household & Health Care, Cosmax, 214450.KQ, PLTR, ORCL, NVDA, SPY, EWY