Buzzberg Cup Live

POR QUE M&As DÃO TÃO ERRADO NO BRASIL?

Watch on YouTube ↗  |  July 08, 2026 at 00:00  |  7:13  |  Market Makers
Speakers
Roberto Valverde — Advisor de M&A e ex-empresário

Summary

Roberto Valverde discusses why M&A deals frequently destroy value in Brazil, citing reliance on consultant validations, unrealistic projections, and short-term incentives. He also highlights the rise of business hubs outside Rio-São Paulo, such as João Pessoa, and shares how his direct communication style filters for genuinely good businesses.

  • Valverde argues that blunt truth-telling on social media actually attracts serious business owners and repels bad deals.
  • He describes a personal mandate filter: only working with low-debt, audited companies that truly want to sell, avoiding hidden liabilities.
  • The key M&A mistake is when acquirers validate deals with wrong assumptions, expensive consultants, and short-term incentives instead of real due diligence.
  • Pitch decks by junior staff promise smooth integration and synergies that rarely materialize, while dealmakers face no long-term accountability.
  • Valverde notes João Pessoa in Paraíba as a booming city with strong real estate and technology companies, calling it the 'mini Switzerland of the Northeast'.
  • The conversation contrasts the concentrated Rio-São Paulo axis with emerging business ecosystems across Brazil.
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