She partnered with Kim Kardashian to build SKIMS into a $5B brand — and now she's reinventing retail
Summary
CNBC's Julia Boorstin interviews entrepreneur Emma Grede, co-founder of Good American and founding partner of SKIMS, about her journey from East London to building billion-dollar brands. The conversation focuses on her new book, which offers personal and professional advice rooted in her experiences with failure, partnerships, and mindset. Grede discusses her approach to identifying market opportunities, building successful partnerships, and her views on work culture and women's empowerment. No specific investment ideas or market theses are presented.
- Emma Grede shares her background growing up in East London and how it shaped her business ethics and understanding of value.
- She discusses founding Good American, a size-inclusive denim brand, and co-founding SKIMS with Kim Kardashian.
- Grede explains her process for identifying business opportunities by aligning with cultural moments, such as women's sports with her new venture Offseason.
- She emphasizes the importance of trust, execution, and tenacity in business partnerships.
- Grede offers career advice, advocating for in-office work for visibility, proximity, and career advancement, especially for young professionals.
- Her book focuses on mindset, encouraging women to overcome social conditioning, be honest about their goals, and embrace discomfort.
- Grede discusses modern parenting, delegating tasks, and focusing on meaningful connections with children rather than micromanagement.
- She shares personal life hacks, such as starting the day with a selfish morning routine to center herself before attending to others.
