Buzzberg Cup Live

Tinnitus Takes Toll on Millions

Watch on YouTube ↗  |  July 11, 2026 at 16:49  |  7:44  |  Bloomberg Markets
Speakers
Hannah Elliott — Bloomberg Pursuit staff writer

Summary

Bloomberg staff writer Hannah Elliott discusses the widespread prevalence of tinnitus, affecting over 50 million Americans, its severe mental health impacts, and the lack of research funding. She highlights the FDA-cleared Lenire device as a promising new treatment option amid growing cultural focus on hearing and brain health.

  • Tinnitus affects over 50 million Americans (15% of the population) and can be debilitating for about 2 million.
  • The condition is a perception of internal sound (ringing, buzzing) not caused by an external source, often triggered by noise exposure but distinct from hearing loss.
  • Tinnitus is under-researched and underfunded, frequently misgrouped with hearing loss.
  • Strong links exist between tinnitus and mental health issues such as anxiety, depression, and even suicide, as well as cognitive decline and dementia.
  • In 2023, the FDA cleared the Lenire device, which uses sound and electrical tongue pulses to retrain the brain, offering a non-invasive treatment.
  • Growing cultural emphasis on longevity and brain health may increase attention and funding for tinnitus research and treatments.
  • Elliott's reporting is personal, inspired by her husband's and others' experiences in automotive and music circles.
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