Shaquille O'Neal on Partnership with Authentic Brands

Watch on YouTube ↗ | May 13, 2026 at 12:32 | 5:06 | Bloomberg Markets

Summary

NBA legend Shaquille O'Neal and Authentic Brands CEO Jamie Salter discuss launching a new dunk league called 'Dunkman' to rival the NBA dunk contest. They also talk about their long-term business partnership and O'Neal's reinvestment strategy in Authentic Brands.

Shaquille O'Neal and Jamie Salter announce a new dunk league called 'Dunkman'.
O'Neal criticizes recent NBA dunk contests as lackluster.
The dunk league aims to feature top non-professional dunkers.
O'Neal reinvested his payout from Authentic Brands back into the company.
Authentic Brands has grown to $38 billion in retail sales and $30 billion enterprise value.
O'Neal describes his business approach as wanting to 'live forever' through brand legacy.
The interview took place at the Milken Institute Global Conference.