Foldable Duo Will Make Up 10% of All Apple iPhone Sales, Munster Says

Watch on YouTube ↗  |  September 10, 2026 at 18:37  |  7:00  |  Bloomberg Markets
Speakers
Gene Munster — Managing Partner, Deepwater Asset Management

Summary

Gene Munster argues Apple's foldable iPhone Duo is a major catalyst that can reach about 10% of iPhone sales and drive near-term outperformance versus big tech. He sees Apple as best positioned for personalized AI, with the larger foldable screen enabling new agentic apps and future AI-powered devices. Munster also highlights Apple's tightly integrated ecosystem as a durable edge supporting a premium valuation and further upside.

  • Apple introduces the foldable iPhone Duo and other product upgrades.
  • Munster expects Apple to outperform big tech over the next week.
  • The foldable Duo is estimated to reach about 10% of iPhone sales or revenue.
  • Higher price point is seen as unlikely to deter many buyers.
  • Larger foldable screen is viewed as a new canvas for agentic personalized AI apps.
  • Apple's ecosystem integration is framed as a competitive advantage over Samsung.
  • Meta is cited as up 7% on agentic AI momentum, but not as a separate call.
Ideas
Gene Munster Managing Partner, Deepwater Asset Management 0:33
Apple outperforms big tech near-term.
The foldable iPhone Duo will likely account for about 10% of overall iPhone sales or revenue, roughly double his prior 5% estimate, because consumers want richer content on bigger screens and many will find ways to afford the high price; it is Apple's first broadly compelling new product since AirPods.
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This Bloomberg Markets video, published September 10, 2026, features Gene Munster discussing AAPL. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: Gene Munster  · Tickers: AAPL