Hims & Hers: The Amazon of Personalized Medicine?

Outlier Capital · Outlier Capital · April 30, 2026 at 12:49 · ⏱ 12 min read  | Read on Substack ↗
Summary
Outlier Capital argues that Hims & Hers (HIMS) is not just a GLP-1 stock but is building a scalable, personalized healthcare platform spanning diagnostics, subscriptions, international markets, and future peptides. The author is long HIMS and sees a credible path to a 10x return from its current ~$6.3B market cap, as the market continues to misprice the company.
  • Hims ended 2025 with $2.35B revenue, $128M net income, $318M adjusted EBITDA, $300M operating cash flow, 2.5M+ subscribers, and $83 monthly revenue per subscriber.
  • Weight loss reached a $100M run-rate in less than seven months excluding compounded GLP-1s, and management sees multiple new categories (testosterone, menopause, diagnostics) each becoming $100M+ annual revenue.
  • Hims launched Labs with 130+ biomarkers; over 70% of lab customers may be eligible for treatment plans on the platform, making diagnostics a conversion engine.
  • The company agreed to acquire Eucalyptus for up to $1.15B, adding 775,000+ customers and $450M+ ARR across Australia, UK, Germany, Japan, and Canada.
  • FDA is reviewing peptides for possible inclusion on the 503A bulk list, and Hims already owns a California peptide facility, positioning it as a potential major commercializer of peptides.
  • Amazon One Medical launched a GLP-1 management program in April 2026, directly competing with Hims in the online weight-loss space.
Read time 12 min
Length 12,429 chars
Category finance
Ideas
Outlier Capital Substack author, Outlier Capital
Author believes Hims & Hers is evolving from a GLP-1-focused telehealth company into a broader personalized healthcare platform with diagnostics, international expansion, and potential peptide catalys
Author believes Hims & Hers is evolving from a GLP-1-focused telehealth company into a broader personalized healthcare platform with diagnostics, international expansion, and potential peptide catalysts, making it undervalued relative to its platform potential.
Outlier Capital Substack author, Outlier Capital
Author notes Hims pivoted to FDA-approved branded GLP-1s through a collaboration with Novo Nordisk, bringing Wegovy and Ozempic onto its platform. This partnership gives Novo Nordisk a digital, high-v
Author notes Hims pivoted to FDA-approved branded GLP-1s through a collaboration with Novo Nordisk, bringing Wegovy and Ozempic onto its platform. This partnership gives Novo Nordisk a digital, high-volume consumer distribution channel, potentially boosting volume and adherence. Risk: Partnership may limit Novo Nordisk's margin if Hims extracts favorable terms; also competition from Amazon One Medical could reduce incremental benefit.
Outlier Capital Substack author, Outlier Capital
Author states Amazon One Medical launched a GLP-1 management program in April 2026, directly pressuring the online weight-loss space. Amazon's entry leverages its existing healthcare infrastructure an
Author states Amazon One Medical launched a GLP-1 management program in April 2026, directly pressuring the online weight-loss space. Amazon's entry leverages its existing healthcare infrastructure and customer base, indicating Amazon is expanding its healthcare footprint. Risk: GLP-1 market is crowded; Amazon may face regulatory and margin challenges similar to Hims. The article frames it as a threat to Hims, which could imply Amazon is gaining share.
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Speakers: Outlier Capital  · Tickers: HIMS, NVO, AMZN