Apple is expected to launch its first foldable iPhone tomorrow, September 9. Will their late into the foldable market allow them to compete with established players for customers specifically seeking a "foldable" device, or will Apple fans simply buy it because they are Apple fans?
The question is whether this product is enough to affect Apple's growth. A $2,500 phone, I think, is pretty expensive (or maybe I'm just broke lol), so the sales volume doesn't need to be massive for the revenue to still be significant. This is the part that confuses me.
I just don't know how much of this the market has already priced in.