u/jack_reznor ·
Reddit — r/wallstreetbets
· September 07, 2026 at 12:02
· ⬆ 161 pts
· 💬 58 comments
| View on Reddit ↗
AI Summary
Summary
The author considered buying $20k of Nike (NKE) stock when it dipped below $80, but changed their mind after comparing the extreme durability of their 24-year-old Nike slides to the poor quality of modern Nike products.
The thesis is that Nike's product quality has severely degraded over time (planned obsolescence/cost-cutting), which will ultimately hurt the brand and stock.
Quality assessment: Anecdotal speculation. It is a classic "Peter Lynch" style consumer observation, but lacks fundamental financial data or rigorous research.
Score161
Comments58
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About a year ago, when I saw NKE drop below $80, I decided I was going to buy $20k worth of shares. I was already logged into my brokerage account and about to place the order. While I was thinking about whether to put in $20k or $25k, I was absentmindedly looking down — and I saw my Nike slides.
I remember perfectly when I bought them: the summer between 7th and 8th grade, because I was going to the beach. I know for a fact that it was 2002.
I immediately found them incredibly comfortable, and I’ve worn them every single day at home ever since, whether it’s summer or winter. Over the years, people have tried to give me all kinds of different slides to get me to replace them, but they’ll never succeed.
After 24 years of daily use, after being exposed to the scorching sun every summer when I go to the beach, after letting me climb and walk over rocks, they’re still basically perfect. The soles haven’t worn down by even a millimeter.
Then I immediately thought about the Air Force 1s I’ve been wearing in recent years: I have to replace them every six months because the soles wear out. White shoes turn yellow in the sun. I buy T-shirts or sweatpants that fade a little after going through the washing machine.
And that was the moment I realized: I wasn’t going to put a single dollar into this stock — and I never will.
Modern Nike shoes and apparel wear out significantly faster than the company's legacy products. Noticeable declines in product durability will eventually erode brand equity and consumer loyalty. Avoid investing in Nike, as the underlying product quality no longer justifies long-term conviction. Nike's ability to maintain high margins and pricing power despite lower manufacturing costs.
This Reddit post, published September 07, 2026,
features u/jack_reznor
discussing NKE.
1 trade idea extracted by AI with direction and confidence scoring.