WOOF - Whats wrong with this stock?

I have been looking at some stocks that have deteriorated quite a bit since IPO and have started a recovery journey (think American Eagle). Now Petco has been on my radar for more than a year now since it had a lot of transformative executive change (ex walmart and five below execs). This is the 5th quarter since I started tracking and the earnings call go all great and the stocks remain flat or tank. They seem to be paying their loans, beating their own estimates - obviously there is top line pressure that they have not been able to navigate out of and they seem to be crying wolf about macro while other retailers are doing better with the same macro. These earning calls are obviously semi staged and scripted. Anyone able to give me tips on how to play these stocks or pick some other stocks into my short list to replace if all hope is lost on WOOF.