Has NKE become uninvestable? What’s going on with Niké / the goddess of victory... ?
u/Plus_Seesaw2023 ·
Reddit — r/investing
· July 22, 2026 at 15:14
· ⬆ 22 pts
· 💬 53 comments
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I honestly don’t get it anymore… NKE has basically been going down for like a year now. Just red after red after red.
What really confuses me is the World Cup. Nike was everywhere. Big teams, huge visibility, constant exposure… I really thought that would boost sales and give the stock some momentum.
But nope, it just keeps sliding.
[https://finviz.com/stock?t=NKE&ty=c&ta=0&p=d](https://finviz.com/stock?t=NKE&ty=c&ta=0&p=d)
So I’m wondering… is there something deeper going on here? Competition? margins? strategy issues?
Or is this just market overreaction?
Curious what you guys think, because right now I clearly feel like I’m missing something.