Wendy’s makes earnings projections regularly, has a new CEO, pays a 6% dividend. What’s the rub?

On a lark I bought 200 shares of Wendy’s. B/C of Reddit I looked it up and the price trading range is not alarming, it pays a great dividend, and if a bunch of folks buy and run up the price just “because” fine. It’s already popped a dollar! I’ve got powder! Greed has entered the chat. New CEO who has already turned around one fast food company. Two directors filed the F4 form, thing is I couldn’t tell if they bought or sold shares. Here’s my only concern. Dave is Dead. “Best Burger in the Business” It was, but now fast food in general sucks these days. Wendy’s like the rest has employee retention issues, overall sales are down. Across the fast food sector there is retraction. The US administration is at best inane, everything is expensive, people don’t have money for that poor product. There is a well run Wendy’s near my home and one, like most FF that sucks. Any insights? Considering DCA. If nothing else I own a nice dividend position.