Netflix(NFLX) AI Killer Theory and how it likely plays out

[](https://www.reddit.com/r/StockMarket/?f=flair_name%3A%22Discussion%22)I have heard this narrative a couple times now on big podcasts like All-in and JRE that with AI everyone is going to be creating their own movies and TV shows to watch. The idea is that you will prompt AI to create you a movie that is perfectly tailored to your interests and that you will get max enjoyment out. This will supposedly kill existing movie studios and streaming services. There are some very smart and well respected people who have repeated this idea, but to me it has to be the single stupidest AI killer theory I've heard. Is the idea really that people are going to get home from work and unwind by writing, directing and conceptualizing the single greatest piece of film they've ever consumed? And then continue to do so day after day every time they want to watch something? One of the key tenets of movies/shows is that you don't know what will happen next and that you are experiencing someone else's vision as well as the enjoyment people get from sharing and discussing what they've watched with others- which would not be possible if everyone is watching their own custom made media. This idea has partially played into the underperformance of large streaming services like Netflix. This seems like a totally baseless theory and is just another reason why NFLX stock has been obliterated over the past year. The much more likely case is that movie makers will benefit hugely from AI due to the cost savings on special effects, CGI, extras, and traveling to location. The biggest risk to large incumbent studios is that individuals and small studios will now be able to create much larger and higher quality films on micro-budgets with AI. This overall will be a huge win for the consumer as the incumbent studios will no longer be able to gate keep and push their ideologies on the public since consumers will have other options to turn to.