Comcast To Split NBCUniversal & Sky Media From Technology Business; The Bull Catalyst the Sleeping Giant Has Been Waiting For

I've been DCAing into CMCSA stock for a couple months and haven't seen any signs of a significant growth catalyst until this morning. The company announced it was spinning off the media related components of the company including Peacock and NBCUniversal into a separate publicly traded stock in roughly a year. Obviously they are still losing broadband customers due to fiber competition and a sub-par reputation for customer service. However, the Q12026 loss of $65K customers was much better than the consensus forecast of 173.7K. The consensus price target was already at \~$34 *before* this news. DCF Earnings-based intrinsic value was [$57.26 as of last week](https://www.gurufocus.com/news/8927442/cmcsa-dcf-analysis-intrinsic-value-57-vs-price-22?mobile=true). There are other positive line items likely to show up on their Q2 earnings on July 23. The company holds the rights to spanish language broadcasting of the world cup through their segment Telemundo. With the world cup being hosted in the Americas, the tournament has garnered more attention than in recent years. Additionally, the company has announced plans for theme park build outs in Saudi Arabia and [the UK](https://finance.yahoo.com/economy/articles/comcast-building-massive-8-billion-233113562.html), creating a long term platform to monetize their massive IP portfolio from Universal Studios. I'll be interested to see how much further the stock jumps today and in the coming weeks but I imagine this catalyst could garner substantial continued interest in the stock. The sizable dividend make it an attractive buy and hold for a longer term play. My position: roughly 10% of portfolio value in shares. I plan to hold unless we see the stock break $40.