Anti-AI marketing from Sass?

Sass companies like Salesforce and ServiceNow has been all in with AI narrative recently believing that their service and AI features are complementary. The market, on the other hand has not perceived it as complementary but an existential relationship, where Sass companies will be replaced by AI-- It reminds me of a scene from the movie where a Alien embryo (AI) gets planted inside a human host (Sass) growing by using the nutrients from the host (Data) and later the erupts from it thus killing the host in the process... Question: When will Sass companies realize this and pivot by start questioning the utility of AI to plant doubts into business and undermining AI growth to preserve their own existence? Or will they accept their fate and become a willing host because its too late.. the alien has already planted its embryo inside the host...?