A British Small Cap trading at a large discount (3x forward PE) £FUTR

Keen to get a second opinion on this one;Currently trading at a forward pe of 3x, FUTR is a company that specialises in online magazines and also insurance comparison in the UK. You'll likely have heard of some of their magazine portfolio (Techradar, pc gamer, toms guide, gamesradar+, marie claire, toms hardware, how it works, cinemablend, android central and many many more), and for the last 2 years they've had stable (2023-4), and slightly declining (24-25) revenue, flat EPS and a very strong free cash flow. For the comparison side of the business (gocompare - acquired for £594 million, larger than the current market cap of future, and higher revenue than £MONY prior to acquisition, also larger market cap), £MONY today Feb 23rd posted great earnings, and is up 4% at time of writing intraday. To look out for further ahead, theres another british large online magazine company £RCH that will post earnings early march, and if they do well, perhaps some conclusions can be made due to the similarities of the business on the magazine side. I'm of the opinion that there was a large sell off the last year due to a very slight revenue decline, and concerns about Insurify (an AI insurance comparison tool, that would compete with gocompare theoretically - but realistically this isnt possible due to regulations, and FUTR have now got an openAI partnership themselves) and that they've been making smart acquisitions the last 12 months, buying back shares to cancel every day (though not at a very fast rate or anything). While far down from pandemic peaks (-90% almost), they have a fair value using FCF analysis of perhaps £12-£14, and are currently valued at £4, despite being a healthy business PRINTING cash, with good margin. Keen for a second opinion, in case i've missed something, DYOR etc.