Closed my short on Google this morning, but stock is still an underweight position

u/skilliard7 · Reddit — r/stocks · February 17, 2026 at 19:26 · 💬 30 comments  | View on Reddit ↗
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Author closed a Google short but maintains an underweight position, citing AI competition risks to search and ads.

GOOGL — AVOID The author maintains an underweight position in Google after closing a short, arguing that competition from AI products like ChatGPT and Claude is eroding search traffic, with a 20% YoY decline in January. The mechanism is that OpenAI's entry into the digital ads market in 2027 will drive ad prices down and compete directly with Google for ad sales, while Search continues losing traffic to AI chatbots. The author notes Google's wide range of outcomes makes shorting risky below $300, but the stock remains an underweight due to high valuation and search revenue risk. The only area the author sees as worth investing in is cloud/TPUs.

However, the stock is still an underweight due to the risks faced and relatively high valuation; OpenAI's entry into the digital ads market is likely to drive ad prices down, and Search continues to face declining traffic as users continue to switch to ChatGPT, Claude, and Grok.

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u/skilliard7 Reddit r/stocks
Google underweight on AI search and ad risk
The author maintains an underweight position in Google after closing a short, arguing that competition from AI products like ChatGPT and Claude is eroding search traffic, with a 20% YoY decline in January. The mechanism is that OpenAI's entry into the digital ads market in 2027 will drive ad prices down and compete directly with Google for ad sales, while Search continues losing traffic to AI chatbots. The author notes Google's wide range of outcomes makes shorting risky below $300, but the stock remains an underweight due to high valuation and search revenue risk. The only area the author sees as worth investing in is cloud/TPUs.
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This Reddit post, published February 17, 2026, features u/skilliard7 discussing GOOGL. 1 trade idea extracted by AI with direction and confidence scoring.

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