Did Captain Kirk aka William Shatner sell out of a value stock way to early ?

This is very serious importance of the question I just posed. We all have heard of priceline. com Priceline is an online travel agency for finding discount rates for travel-related purchases such as airline tickets and hotel stays. In 1997 William Shatner became the spokesman for Priceline.com, agreeing to do the spots in exchange for stock in the company. Shatner allegedly sold the stock before the burst of the dot-com bubble, making a $600 million profit; however, this number was disputed as an urban legend by CEO Jeffery Boyd. I'm not sure if this was true or not about the price Shatner sold the price of the stock. Perhaps Mr Bill Shatner was either doing some insider trading or he was trying to hide his money from the IRS. Just Speculation on my part. Priceline went public on March 30, 1999, with an IPO price of $16 per share. It saw immediate, massive success, with shares soaring to over $80 in the first day of trading—a gain of over 300%—giving it a market value near $9.8 billion instantly. February 2018, the company changed its name to Booking Holdings, and its ticker symbol was changed to "BKNG". Today Brooking Holdings is worth $4,140.60 USD a share William Shatner according to Google in 2025 has a net worth of a $100 million dollars. I honestly believe Captain Kirk AKA Bill Shatner would have been a billionaire if only he would have held on to those Priceline shares. My question is .. Is Brooking Holdings a value stock yes or no ?