$ILLR The fight game just broke the internet. 🤐📈 Last night was a massive win for combat sports fans! 🏟️✨ While UFC Vegas 113 absolutely dominated with a peak of 5 million concurrent streams on Paramount+, BKFC proved they are a global force by pulling 2 million live viewers of their own.

u/Choice_Client_5400 · Reddit — r/ValueInvesting · February 09, 2026 at 14:21 · 💬 1 comments  | View on Reddit ↗
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Original Reddit post

Author is bullish on ILLR because it owns 38% of BKFC, which they compare to UFC's early days after strong viewership numbers.

ILLR — LONG The author argues ILLR is undervalued because it owns 38% of BKFC, which they claim drew 2 million live viewers and is a global force in combat sports. The thesis rests on a valuation gap: UFC is worth $23B while BKFC's last valuation was $400M, implying BKFC is like the UFC of 20 years ago. No explicit catalyst or timeframe is provided beyond the recent viewership event.

UFC is worth 23b. Last value on BKFC 400m. BKFC IS LIKE THE UFC OF 20 years ago WHEN WE FELL IN LOVE WITH IT.

$illr stock owns 38% of #BKFC

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u/Choice_Client_5400 Reddit r/ValueInvesting
ILLR owns 38% of undervalued BKFC
The author argues ILLR is undervalued because it owns 38% of BKFC, which they claim drew 2 million live viewers and is a global force in combat sports. The thesis rests on a valuation gap: UFC is worth $23B while BKFC's last valuation was $400M, implying BKFC is like the UFC of 20 years ago. No explicit catalyst or timeframe is provided beyond the recent viewership event.
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This Reddit post, published February 09, 2026, features u/Choice_Client_5400 discussing ILLR. 1 trade idea extracted by AI with direction and confidence scoring.

Speakers: u/Choice_Client_5400  · Tickers: ILLR