Why is nobody talking about $ADYEN?

I think one of the reasons Adyen is hardly discussed here is that it falls into uncomfortable territory for traditional value investing. It's a B2B payments infrastructure company, with no visible brand for the consumer and a model that's difficult to analyze from the outside: opaque pricing, long-term contracts, and operational metrics (take rate, processed volume, merchant mix) that aren't as intuitive as margins or classic multiples, thus conditioning how it should be valued correctly. Furthermore, for years it traded at very, very high multiples, which led many value investors to mentally dismiss it as "expensive growth," and when the price fell sharply, that sentiment was already damaged. It's not a turnaround story or one of clearly undervalued assets. It also doesn't help that it's a European company: less coverage on Reddit, less emotional storytelling, and fewer visible catalysts in the short term... What do you all think of this company? Personally, I love it.