Author argues ASOS PLC is a deeply undervalued, cash-rich turnaround with top-heavy shareholder accumulation and unusual call buying that make a buyout and March call payout plausible.
ASC.L — LONG Author claims ASOS PLC is one of the cheapest $1bn+ revenue listed stocks, trading at 0.13x sales with £318m cash, £2.46bn revenue and cash runway past 2030. The mechanism is that the CEO's 2023 revival plan has already lifted adjusted EBITDA 60% and margins to 45-47%, so each point of margin increase provides substantial buyback power and potential re-rating. The author acknowledges he could be way off the mark.
Which means they're trading at a Price to sales of 0.13, almost 3 times cheaper than popular bargain names like JD.com
ASC.L — LONG Author expects a premium buyout because nearly 70% of the float is held by two funds and the chairman, with Frasers Group, Anders Povlsen's fashion group, the chairman, or Asian buyers such as TEMU as possible acquirers. He argues strategic consolidation would let buyers merge fast-fashion portfolios or gain European distribution and a London listing, and says similar top-heavy accumulation preceded buyouts at Walgreens, EA, Skechers, Metro AG and TKO/WWE. The stated risk is that he could be way off and the buyout may not happen as soon as he feels.
Nearly 70% of the float is owned by 2 funds and the third (the Chairman of ASOS).
ASC.L — LONG Author is buying March £4 ASOS calls, arguing a March buyout would make the options payout huge with 50-100/1 equivalent leverage, and notes one block buyer holds 1,000 March £4 OI with almost no other open interest. The explicit bullish view is on ASOS PLC's underlying shares; extracted returns would track ASOS PLC share direction, not option P&L. The main stated risk is that the buyout may not happen as soon as he feels.
Based on current options price, if that were to happen by March, the options payout is insane. With the equivalent leverage between 50 and 100/1
This Reddit post, published January 22, 2026, features u/Stonkgang_ discussing ASC.L. 1 trade idea extracted by AI with direction and confidence scoring.
Speakers: u/Stonkgang_ · Tickers: ASC.L