# 2025 may well prove to be the year Autonomy went mainstream. Fundamental to my investment thesis for Aurora (AUR) will be the pressure to implement Autonomous solutions by Insurers and regulators.
"U.S. insurer Lemonade [(LMND.N), opens new tab](https://www.reuters.com/markets/companies/LMND.N) said on Wednesday it would offer a 50% rate cut for drivers of Tesla [(TSLA.O), opens new tab](https://www.reuters.com/markets/companies/TSLA.O) electric vehicles when the automaker's Full Self-Driving (FSD) driver assistance software is steering because it had data showing it reduced accidents."
***50% rate cut!?!*** This is a massive vote of confidence.
[https://www.reuters.com/business/autos-transportation/lemonade-halve-tesla-insurance-rates-miles-driven-with-software-assistant-2026-01-21/](https://www.reuters.com/business/autos-transportation/lemonade-halve-tesla-insurance-rates-miles-driven-with-software-assistant-2026-01-21/)