Efficiency tools often sell better in bad environments than good ones.
When freight volumes are strong, inefficiency gets masked. When margins tighten, every wasted mile shows up on the P and L. That’s when operators look for ways to cut cost without cutting service.
This is where logistics optimization becomes non-negotiable. Reducing empty runs by even a few percentage points can swing millions in annual spend for large shippers. SemiCab’s numbers show what that looks like at scale: 11.7M miles removed in a defined window, translating to $28.5M saved.
So paradoxically, tougher market conditions can accelerate adoption. RIME doesn’t need perfect macro conditions. It benefits when operators are forced to care about efficiency.