Are fast food companies worth it?
A meal at McDonald's is now about 10$ - 15$, which doesn't even fill you up that much.
The price / value you get from a McDonald's order doesn't seem to be there for the consumers.
A meal at Chipotle isn't much more but the price / value metric is much higher. A quick healthy meal seems to be more attractive when considering the price difference isn't much compared to McDonald's.
However mcdonald's does have a really strong brand image and brand loyalty.
Over the past 6 months does the pull back make Chipotle a good buy?