Rightmove (LON:RMV) looks undervalued

Rightmove is the leading online real estate website in the UK [https://www.rightmove.co.uk/](https://www.rightmove.co.uk/) 90%+ of the business comes from advertising revenue The UK government are introducing the Renters Rights Act from May 2026 - this will ban fixed tenancies for rentals leading to increased fluidity of movement for renters [https://housinghub.campaign.gov.uk/renting-is-changing/](https://housinghub.campaign.gov.uk/renting-is-changing/) More movement = move website traffic Recently rejected $7.9billion takeover bid in 2024 which would represent 50% upside 95% of it's business comes from the UK providing a strong option for those looking to diversify away from the US Currently trades at 19.88 P/E The company has also had rising FCF and falling debt since at least 2020 (both key Warren Buffett metrics) Debt currently sits around £5million but the company has £40million+ in cash and equivalents The stock has fallen 36% since August 2025 in part due to announcement in November that they would spend £60million ($80million USD) on AI investment will likely hit operating margins