As an example, Apple does not report the specific number of iPhones sold (unit sales) anymore. They officially stopped sharing these numbers in **November 2018**. Instead, they only report the **total revenue** generated by the iPhone category. Many analysts noted that the change happened exactly when global smartphone sales began to level off. By stopping unit reporting, Apple avoids negative headlines when sales numbers are "flat" even if their profits are still rising.
Similarly, who knows if China is going to be a long term customer? Equally important, NVDA does not report unit sales to protect **proprietary data**, such as its exact market share and average selling prices, from being used by competitors like AMD and Intel.
Additionally, because their products range from consumer gaming cards to $30,000+ AI enterprise chips, the company believes **total revenue** is a more accurate measure of business health than raw unit counts, which can be misleading. If you disagree with this strategy, please explain why?