Anyone else thinks "quality" has become a lazy label?

Has anyone else noticed that a lot of discussions (not just on this sub) use the word "quality" without really justifying it? Like, when a stock is expensive -> it's a quality business If margins are peaking -> it's still high quality ROIC is falling -> it's temporary, quality always wins long term At this point the word has stopped meaning much for me. Quality should be just a few things: durable returns on capital through cycles, conservative balance sheet decisions and management that actually treats capital like it's scarce. Look, I (and I think everyone of us) don't bother paying up for a genuinely good business. It's just that the "quality" tag is increasingly used to avoid doing the hard work of thinking about stuff like reinvestment runways, competitive erosion, etc... Just think about that some of the worst long term investments historically were "high quality" businesses bought at the wrong time.