I see a lot of people singling out value stocks and also building “dividend growth portfolios”. BRK.B, JNJ, PG, V, KO, etc. But what about just doing an etf instead? SCHV is schwabs value etf and has all these companies. SCHD is great for a dividend growth portfolio but instead of picking stocks yourself, you just buy SCHD and/or SCHV.
I’m a pretty big growth investor and I use stocks and ETFs for growth. However, I choose growth stocks based on fundamentals and growth potential. I’m assuming nobody buys PG or JNJ for “growth potential”. So, do you buy ETFs or stocks for value investing and why? What makes you choose a good value stock other than just being a big name like the ones I mentioned and being dividend kings?