CNBC Anchors spend 30 minutes airtime pitching VSNT

I wrote about the Versant spinoff yesterday, and the interesting angle of having CNBC’s parent company directly traded: https://www.reddit.com/r/ValueInvesting/s/WHw3cnew9T On the first day, the index funds, who can only hold S&P 500 or NASDAQ 100 names, were forced sellers when they got VSNT stock as a spinoff from Comcast stock. The stock fell over 13%, and it’s now at a 4.5X PE ratio. The CNBC anchors, who are all likely all incentivized with restricted stock units as “on air talent”, spent a while talking about the stock on air today, which is atypical for a spin off with a market cap of only $6 billion. David Faber and Sarah Eisen highlighting the index selling at the open and low multiple: https://youtu.be/K9Z2EmuoGgs?si=9GYRNMW7nVNlO6VA The hosts of Squawk Box have a team meeting with their new boss, Mark Lazarus, to discuss strategy: https://youtu.be/K9Z2EmuoGgs?si=9GYRNMW7nVNlO6VA The CNBC Anchors ask what investors are looking for: https://youtu.be/K9Z2EmuoGgs?si=9GYRNMW7nVNlO6VA Karen, on Fast Money, discloses she has bought a position: https://youtu.be/K9Z2EmuoGgs?si=9GYRNMW7nVNlO6VA In a cynical world, I might say they are simply pursuing self interest by pitching their stock. But it also looks like they are pretty excited to work on new ancillary financial products with more direct payoff for their efforts than under the Comcast umbrella.