Im a finance student with IB experience, and i have been building my own models of stocks but struggling with qualitative analysis. For example, as i was analysing pepsico, i discovered that they had lower growth over the years and increased competition from ret, private labels but they still have a strong brand and high roic.
I struggle with understanding how this will affect their moat and what the future looks like for them. Do I evaluate their future investments to generate growth? Do i do macro forecast since their prices and costs have gone up because of inflation and demand slowed due to markets maturing?
Any resources that help with this?