Source: [https://www.cnbc.com/2025/12/31/nike-shares-insider-buying-tim-cook.html](https://www.cnbc.com/2025/12/31/nike-shares-insider-buying-tim-cook.html)
>Nike shares climbed around 4% on Wednesday after insiders picked up the stock near the end of a rough year.
>Apple CEO Tim Cook, who serves as a director at the athletic apparel maker, added around 50,000 Nike shares, an approximately 90% increase in his stake, according to financial data provider Verity.
>Fellow board member Robert Holmes Swan bought roughly 8,700 shares, per Verity. That marked a 24% expansion to the former eBay and Intel executive’s position.
>Nike CEO Elliott Hill got about 16,400 shares in a transaction valued at $1 million, Verity found. His personal stake grew by more than 7% as a result.
>This buying comes as the Oregon-based company wraps up another tough year in the eyes of investors.
>Shares of Nike have tumbled more than 15% in 2025, marking its fourth straight down year. The stock has shed nearly half of its value over the last three years.
>Nike has recently contended with weak sales in China and hits from tariffs, the latest in a string of challenges for the retailer. The company has pitched its turnaround story led by Hill, who took the role last year.
>Wall Street appears optimistic that the stock can rebound. The average analyst polled by LSEG has a buy rating and price target suggesting shares can rise about 21% over the next year.