The Information’s reporter Ann Gehan suggested that OpenAI would make Pinterest its "biggest acquisition yet" to strengthen its online shopping and advertising businesses.
According to Gehan, OpenAI would be primarily interested in Pinterest’s image data repository, existing advertising infrastructure, and established merchant relationships. She noted that Pinterest’s digital scrapbooking features could complement OpenAI’s image and video generation tools while helping it compete against other AI leaders like Google.
While Pinterest has implemented AI features like conversational search to compete with ChatGPT and similar platforms, the prediction suggests OpenAI might see more value in acquiring the company outright rather than competing against it.