Benioff Says AI Regulation Needs to Be Taken Seriously

Watch on YouTube ↗  |  January 21, 2026 at 17:02  |  11:39  |  Bloomberg Markets
Speakers
Marc Benioff — CEO Salesforce
Emily Chang — Anchor, Bloomberg

Summary

Marc Benioff, Salesforce CEO and co-founder, speaks with Bloomberg's Emily Chang at Davos about AI regulation, teen safety, and the need to reform Section 230 so tech companies are held accountable. He also promotes Salesforce's AI-enabled products and enterprise AI adoption, citing Pepsi and FedEx deployments, and defends Salesforce's financial strength despite a software-sector selloff. Benioff remains bullish on Salesforce's AI opportunity and expects Wall Street to recognize it over time.

  • Davos mood described as frenetic amid broad political and economic change.
  • Benioff urges President Trump to support U.S. businesses.
  • Benioff calls for serious AI regulation and Section 230 reform to protect teens.
  • He cites Character.AI as a dangerous example of unregulated AI.
  • Salesforce is deploying AI tools with customers including Pepsi and FedEx.
  • Benioff defends Salesforce financials despite software-sector and stock weakness.
  • He highlights AI-enabled Slack, Agentforce, and 11.1 trillion tokens as signs of adoption.
  • Benioff expects Wall Street to eventually recognize Salesforce's AI opportunity.
Ideas
Marc Benioff CEO Salesforce 9:48
Salesforce financials strong despite software selloff.
Benioff argues that although Wall Street has turned negative on software and Salesforce shares have sold off, Salesforce's financials are not out of favor: the company expects more than $41B revenue this year, more than $15B cash flow, and margins above 34%, with record numbers. He points to rapid AI adoption—new AI-enabled Slack, Agentforce, a rebuilt data/application/agent architecture, 11.1 trillion tokens, and large deals—and says Wall Street will eventually realize the huge opportunity as Salesforce keeps executing.
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