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Strive Is Buying Bitcoin Hand-Over-Fist, CEO Says

Watch on YouTube ↗  |  June 23, 2026 at 19:28  |  9:01  |  Bloomberg Markets
Speakers
Matt Cole — Chairman and CEO, Strive

Summary

Strive CEO Matt Cole discusses his firm's aggressive Bitcoin accumulation during the bear market, arguing Bitcoin is near a historical bottom at its 200-week moving average. He highlights Strive's common equity as an amplified Bitcoin vehicle and introduces digital credit instruments (Theta and Stark perpetual preferred stocks) as a mispriced income opportunity that is outperforming long-term Treasuries. Cole sees digital credit becoming a $1 trillion market and believes U.S. long-term fixed income is fundamentally broken.

  • Strive has increased its Bitcoin holdings from 5,000 to 20,000 during the bear market.
  • Bitcoin is trading at the 200-week moving average, a level that historically marked bear market bottoms.
  • Strive's common equity is intentionally designed to amplify Bitcoin exposure.
  • Digital credit perpetual preferred stocks (Strive Theta and Strategy's Stark) provide double-digit income tied to Bitcoin risk.
  • Digital credit has delivered positive returns while TLT has been negative, even during a sharp Bitcoin drawdown.
  • Matt Cole believes digital credit could become a $1 trillion market and eventually surpass Bitcoin ETFs.
  • Long-term U.S. Treasuries are viewed as structurally broken due to a failed 40-year bull run and negative real returns.
Ideas
Matt Cole Chairman and CEO, Strive 0:26
Strive stock leverages aggressive Bitcoin accumulation
Strive's common equity is specifically designed to amplify Bitcoin exposure. Management is aggressively accumulating Bitcoin even during the bear market, viewing the strategy as working well. The underperformance relative to Bitcoin is a feature, not a bug, and the company is building strength for the next bull market.
Strive Inc. common stock MED
Matt Cole Chairman and CEO, Strive 0:30
Bitcoin near bear market bottom, fundamentals strong
Bitcoin is at the 200-week moving average, which historically has marked near the end of Bitcoin bear markets. Underlying fundamentals are strong, and Strive has been buying Bitcoin aggressively in the bear market, nearly quadrupling its holdings from 5,000 to 20,000 Bitcoin. This setup suggests Bitcoin is poised for a recovery.
BTC HIGH
Matt Cole Chairman and CEO, Strive 3:35
Digital credit instruments mispriced, high income opportunity
Digital credit provides double-digit income based on Bitcoin risk and has outperformed long-term Treasuries even during a 50% Bitcoin drawdown. The two listed instruments — Strive Theta perpetual preferred and Strategy perpetual preferred (STRK) — are stress-tested and mispriced. With track records developing strongly and a massive need for income solutions, digital credit is a $1 trillion opportunity that will expand with new issuers and currencies.
Strive Theta perpetual preferred stock STRK HIGH
Matt Cole Chairman and CEO, Strive 4:34
Long-term Treasuries broken, avoid TLT
U.S. long-term Treasuries are fundamentally broken as an income asset class. TLT has delivered a negative total return over the past six years, and the 40-year bull run in Treasuries that propped up fixed income is not going to repeat. Investors need alternatives that can beat fiat currency debasement.
TLT MED
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This Bloomberg Markets video, published June 23, 2026, features Matt Cole discussing Strive Inc. common stock, BTC, Strive Theta perpetual preferred stock, STRK, TLT. 4 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Matt Cole  · Tickers: Strive Inc. common stock, BTC, Strive Theta perpetual preferred stock, STRK, TLT