On Holdings New Partner; Netflix Analyst Downgrade | Stock Movers

Watch on YouTube ↗  |  September 18, 2026 at 16:26  |  3:02  |  Bloomberg Markets
Speakers
Romaine Bostick — Anchor, Bloomberg
Katie Greifeld — Anchor, Bloomberg

Summary

On this Stock Movers episode, On Holding rose premarket after signing Kylian Mbappé to develop football products, a move framed as a challenge to Nike and Adidas and a blow to Nike, which also faces S&P 100 index removal. Xenon Pharmaceuticals tumbled on a voluntary enrollment pause in azetukalner depression and bipolar studies after adverse events, while Wells Fargo's rare underweight downgrade on engagement concerns pressured Netflix. Hosts also noted On's coming investor day and discussed whether Netflix needs a breakout hit.

  • On Holding signed Kylian Mbappé to develop football products and represent the brand, sending shares higher premarket.
  • The Mbappé deal was described as a blow to Nike and a challenge to Nike and Adidas' football dominance.
  • Nike also faces removal from the S&P 100 index on Monday, adding pressure to the stock.
  • Xenon Pharmaceuticals fell sharply after voluntarily pausing enrollment in azetukalner studies for major depressive disorder and bipolar depression following adverse events.
  • Xenon's filing for its lead drug candidate had put it near its first commercial product, and Wall Street is split on the setback.
  • Wells Fargo downgraded Netflix to underweight on user engagement concerns, cutting its price target to $57, the lowest on the Street.
  • Hosts said Netflix needs a breakout hit and discussed their own viewing of older Netflix shows and Apple TV+ content.
  • On Holding has a Tuesday investor day where financial targets are expected.
Ideas
Romaine Bostick Anchor, Bloomberg 0:00
Mbappé deal bolsters On's football push
On Holding signed Kylian Mbappé as a partner to develop football products and represent the brand, a bold challenge to Nike and Adidas' dominance in football; the stock is up 6% in the premarket and could use the lift after falling more than 40% year to date, with its Tuesday investor day expected to lay out financial targets.
Romaine Bostick Anchor, Bloomberg 0:16
Nike pressured by Mbappé loss, index exit
Losing Kylian Mbappé to On is a blow to Nike, which previously had him, and Nike faces added pressure from its removal from the S&P 100 index on Monday; the stock was down about 1%.
Romaine Bostick Anchor, Bloomberg 1:19
Enrollment pause drives Xenon's steep selloff
Xenon voluntarily paused enrollment in clinical studies of azetukalner for major depressive disorder and bipolar depression after adverse events, driving its worst day since 2017 and overshadowing the regulatory filing for its lead drug candidate that had put it on the brink of its first commercial product; Wall Street is split on the impact.
Romaine Bostick Anchor, Bloomberg 1:52
Netflix downgraded on weak engagement
Wells Fargo downgraded Netflix to underweight in its first bearish rating in months, citing user engagement concerns and cutting its price target to $57, the lowest on the Street versus a $95 average; the analyst says Netflix lacks big original series and needs a breakout hit for the stock to work again, and the shares have underperformed, down about 20% this year.
Up Next

This Bloomberg Markets video, published September 18, 2026, features Romaine Bostick discussing ONON, NKE, XENE, NFLX. 4 trade ideas extracted by AI with direction and confidence scoring.

Speakers: Romaine Bostick  · Tickers: ONON, NKE, XENE, NFLX